Italy, country of beauty, envy of the world, where fashion, design, culinary art, wine culture and hospitality find their natural habitat, here excellence, traditions and entrepreneurship match more than perfectly.
Milan, this icon city is always at the forefront of the movement, where the Italian lifestyle find its full expression: glamour, elegance, innovation and creativity, here we make our start on promoting this lifestyle, called Italian’s Way in the world.
We are partner of those companies and people who look forward, go further geographical borders, overcome cultural diversity, together we get involved, share risks and face challenges with humility and determination.
China is complex and challenging market to succeed in, cultural diversity, distinct consumer attitude, fast evolving economic context require disruptive expansion strategy to get there.
The year ahead is set to be full of digital challenges, being technologically disruptive can help you navigate the rapidly evolving market.
There are many ways to do internationalization: we consider the cultural approach the key to connecting different worlds.
Powered by cross-cultural awareness and understanding, through the training and live experience, we link Chinese professionals, managers and students to Italian lifestyle and create multichannel to further interactions.
In the meantime, we collaborate with companies helping them reorganize for a correct positioning in long terms perspective in Chinese market.
We move forward starting with a vision, develop strategies turning them into actions, support companies and people to change the game rules. Focused on opportunities, we are dedicated to transforming them into profitable businesses through branding, product positioning, marketing & communication, partnerships building and innovative channels strategy.
Through deep knowledge and understanding of the cultural intelligence, we want to create a bridge to connect distant worlds not only geographically but also culturally.
In respect of traditions, history and culture, riding wave of innovation and digital transformation, armed with enthusiasm and passion, we help entrepreneurs and managers in the food, wine, fashion and hospitality industry expand successfully into Chinese market.
We believe that training companies, professionals and consumers is a powerful tool to make them fully feel the Italian lifestyle.
In the fast evolving times, we are convinced that putting right people, adopting creative strategy, embracing disruptive technology can make a big difference, the best way to shake up further is to change the game rules.
Cup of coffee & tea (/day)
Years of valuable experience
Wine labels studied
Professional figures trained